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ARCHIVE / OUR WORK

With dance, comes the energy!

Client: Burn Energy Drink
Services: Online Social Media Campaign Design
Link: www.burn2dance.com
Five groups must perform their best to be the number one in this urban dance competition for Burn Energy Drink.

Click for the Red!

Client: Akbank
Services: Online Campaign Design
Link: www.kirmiziyakos.com
Kırmızıya Tıkla (Click for the Red!) is an integrated campaign to emphasize the advantages of Akbank Internet Banking.

Don’t we all want some Bonus in life?

Client: Garanti & MSN
Services: Online Campaign Development
Link: www.bonuskumbara.com
For urging more new customers to use Bonus (credit card of Garanti), the bank gives away a big sum of prizes to new applicants.

This party is %100 funny!

Client: Binboa Vodka
Services: Corporate Web Site
Link: www.binboa.com
We created a way-out of the ordinary corporate web site for Binboa Vodka which includes a whole 100 pages inside. Are we nuts? No, thank you. It’s just a little obsession of ours to make sure that we cover all hundred percent of night & partying.

Useful statistics by Dido!

Client: Ülker Dido
Services: Online Campaign Design
Link: facebook.com/ulkerdido
Ülker Dido wanted to help stressful students in the exam period with its useful statistics and we helped them by creating a campaign on facebook where all those students actually are!

How idiot are you?

Client: MSN
Services: Online Game Design
Link: zekaolcer.tr.msn.com
No, we did not just insult you! We’re talking about a little addicting flashgame we developed for MSN Turkey!

Turkcell in the house!

Client: Turkcell
Services: Online Campaign Design
Link: www.turkcellevimde.com
Our virtual family living in the webpage tells about advantages of Turkcell home tariffs to visitors.

Run for the Red!

Client: Akbank
Services: Online & Offline Campaign Design
Link: www.kirmiziyakos.com
Red represents Akbanks ATMs in this integrated campaign prepared for creating awareness among customers of other banks that they, too can use Akbank ATMs no matter they work with the bank or not.

Free your creativity with Binboa’s new bottle!

Client: Binboa Vodka
Services: Viral Stop Motion Video Production
Link: vimeo.com/10979699
When our client came to us and said that they are launching their new bottle design which allows customers to draw on it, we knew what we wanted to do. A stop-motion animation!

The story drawn on 550 bottles, in over 100 hours of shooting, 5000 photos taken to complete the video. It was a tiring project, we worked very hard and hard but the outcome was truly worth the effort!

Mirror Mirror on the wall!

Client: Fanta
Services: Online Campaign Design
Link: www.fanta.com.tr/giginindevaynasi
Gigi’nin Dev Aynası (Gigi’s Distorted Mirror) is a fun-to-experience cybertoy for teenagers. Users pose via their webcam and Gigi’s magic mirror distorts the image with various effects.

Fanta has a new web site!

Client: Fanta
Services: Corporate Web Site
Link: www.fanta.com.tr
We redesigned Fanta’s corporate web site!

Sympathy for the Tenant!

Client: Garanti Mortgage
Services: Online Campaign Design
Link: www.kiracinindrami.com
We emphasised the message ‘Have your own house with Garanti Mortgage’ in this campaign website via funny videos of vicious landlord pleas and asked the visitors to submit their own ‘landlord pleas’.

Get a grip before the new year comes!

Client: Binboa Vodka
Services: Online Campaign Design
Link: www.yygkg.com
New year resolutions don’t work and we all know it. If so, why feel bad seeing your resolutions crush and burn, while you can use our site to send new year resolutions to your friends and watch them suffer? It’s so much enjoyable that way. Believe us.

Ülker is 65!

Client: Ülker
Services: Online & Social Media Campaign Design
Link: www.mutlubiran.com
Mutlu Bir An (A happy moment) represents the good feeling happens while eating an Ülker product. In this website, which is part of a huge integrated campaign we invite visitors to send and share their happy moments with everybody.

Veda Movie on Facebook!

Client: Veda Film
Services: Social Media Campaign Design, Seeding
Link: apps.facebook.com/kuvayi-milliye
Kuvayi Milliye is a game that can be played on Facebook. We requested players to gather their own army for the Independence War and gave away free movie tickets to winners at the end. We did all the social media communication for Veda (Farewell -a movie telling the touching story of M. K. Atatürk, the first president of Turkey) and Kuvayi Milliye was a big part of it.

Lions, Drums & Others

Client: Reklamcılar Derneği
Services: Showcase Web Site Design
Link: www.lionsdrumsnothers.com
We designed the Lions, Drums’n Others website for awarded works of Turkish ad agencies.

An offbeat viral campaign

Client: Microsoft
Services: Viral Campaign Design
Link: www.deney77.com
Deney 77 is a viral campaign for Deney 7, one of the most successful launch campaigns ever done for any Microsoft OS. Deney 77 told the story of a rejected applicant to Deney 7.

Turkey’s first digital experiment has begun!

Client: Microsoft
Services: Windows 7 Multi Channel Launch Campaign
Link: www.deney7.com
We finally realized the Windows 7 launch project we've been working on. We are happy! With Deney7 (means Experiment7), which we have positioned as Turkey's first digital experiment, we're bound to have a great time!

7 days, 77 quests, 24/7 live broadcast, 2 competitors, millions of participants, 20,000 TL grand prize and hundreds of surprise rewards!

24 hours energy!

Client: Burn Energy Drink
Services: Corporate Web Site
Link: www.burn.com.tr
We finished lots of cans as we create this energetic web site for Burn Energy Drink.

Off to the Rio Carnival with Bilyoner!

Client: Bilyoner
Services: Online Campaign Design
Link: www.bilyonerlerioya.com
We created Bilyoner’le Rio’ya (To Rio With Bilyoner) website for sports bet company Bilyoner. The motto was ‘Search your luck with Bilyoner’ and for this we cooperated with Microsoft’s search engine, Bing.

Whom do you wish to go to paradise with?

Client: Garanti Bank
Services: Augmented Reality, Online Campaign Design
Link: www.101cennet.com
When we were working on the Garanti Bank’s campaign offering two people vacations into paradise, we went through the images of all the wonders of the world. We wanted to answer all the questions and became one of the lucky couples ourselves. Only if it wasn’t against the law...

So we decided to use the digital hologram technology, just to keep ourselves busy. As we got immersed in holograms, webcams and codes, all the thoughts and dreams about vacations forgotten eventually.

Somebody jump please!

Client: Koçnet BiRi
Services: Online Game Design
Link: www.biriartikatlasin.com
This time stereotypes from the street was the subject to our advergame for BiRi ADSL. It was the first "uzun eşek" game ever been created for web.

You won’t be needing GPS in this city.

Client: Turkcell
Services: Online Platform Design
Link: www.turkcellcity.com
Does the greatest GSM operator in Turkey constantly offers new advantages to it’s users? Yes. How would it be to be able to follow all the campaign data from a single source? Nice.

So we sat down with Turkcell crew, said “Let’s put it all together,” and started working on it.

All those sleepless nights produced a beautiful outcome. Now, the answer to “I can’t catch up with Turkcell campaigns, I don’t know what avantages I’m entitled to!” is a single website.

How to experience 20 years worth of stress in 30 minutes:

Client: Monster
Services: Online Tycoon Game Design
Link: www.monsterkariyercanavari.com
How does an online strategy game with angry customers and sour bosses sound? How about character development through experience? A script that changes direction by your answers? Over 1000 questions created with the supervision of professional advisors? Real challenges reflecting the problems of the business life?

It took 5 months of working day through night to adapt all these concepts to a simple point and click game. And the result is one of the most successful campaings of Monster.com worldwide.

The coffee website with Crystal Apple flavor

Client: Ülker
Services: Corporate Web Site
Link: www.cafecrown.com
“How can we translate our success in interactive campaigns to a corporate website? What can be done to make it worth?” was our main concern in the design of Cafe Crown website. When it got the award for “Best in corporate website” in 21st Crystal Apple Awards, we all rejoiced. We now know we can do it properly.

When the design was complete, we all said: “Wow, that’s beautiful!”, and that was a fitting description. If your aim is to outdo yourself, success comes eventually.

Did you hear that crunchy sound too?

Client: Ülker
Services: Corporate Web Site
Link: www.bircitirtiduyuyormusun.com
It’s Krispi. If it’s crunching, it’s Krispi. Definitely Krispi. If it’s not spicy, then it’s with cheese, potato, sesame or hot sauce, but it’s Krispi nevertheless. Our copywriters had the must fun out of Krispi’s website project, featuring the adventures of an obsessive sound detective.

They decided that every product should have its own catch phrase. After writing dozens of slogans and failing to eliminate any of them, they said, “let’s offer this so all users can enjoy their own catch phrases too”.

In the end, Krispi project turned out to be a corporate website where users can win prizes by writing their own slogans.

3 games in a single click

Client: Fanta
Services: Corporate Web Site, Toolbar, Mini Game Design
Link: www.fanta.com.tr
We love technology. We really do. As a matter of fact, we love technology a lot. Lines after lines of codes, circuits, switches... not to mention self-recharging robots. We love them all. And therefore it’s an addiction for us to follow the latest in technology.

We also love working with brands who want us to put those technologies into use. We did some research on how to carry Fanta’s fun approach to digital world. And in the end, we decided to make a toolbar.

At the time we made it, it was the first of it’s kind as a special application for a brand. With just a single click, users can play our 3 mini games, and solve weekly tests with prizes. It was also possible to follow daily fun news through News Feed. What more can you ask for? Let’s say, “more” is to come in our future surprises.

41? 29! Record trials vol. XVI

Client: Turkcell
Services: Online Game Design
Link: www.rekorcepte.com
“The best records are the ones set in the moments of panic!” Is that so? When the idea of setting the internet user speed record while freefalling from a plane came up, the question in circulation for a few days was this : “If we (again) can’t find a cast who’d do it, would we have to do the parachuting part?” Fortunately for us, we managed to find someone as deranged as we are. “Adem Hoca” had enough enthusiasm of his own.

So, we didn’t have to insist before he surfed through facebook, yemeksepeti.com, garanti.com.tr, msn at the skies. But it should also be noted that our people willingly tried parachuting afterwards...

All gone crazy

Client: Ülker
Services: Online Campaign Design
Link: www.10parmak10cikolata.com
“Let’s create a character called ‘Crazy Fingers’, who goes mad after eating chocolate, and let's show his adventures through webisodes.” This pretty much sums up our last meeting.

We presented the idea. The brand approved. When it came to shooting it, we faced an enormous problem: actors running away after reading the script.

Yes, the tasks “Crazy Fingers” would face drove the casts away. Could an idea be crazy enough to make professional actors turn away and run? If it’s from 41? 29!, it could.

The solution: Cast one of the copywriters as the lead. Happy ending.

Chance comes to those who search it

Client: Bilyoner.com and Microsoft Corp.
Services: Online Campaign Design
Link: www.sansiniara.com
We’re all happy with our works whether it’s build upon a good idea, with impressive visuals, interactive, static, or a microsite.

But then there’s the “business” part. Sometimes just combining the right digital projects can be the big idea, or the work itself.

The combination of Microsoft’s Bing and Bilyoner.com was such an example. A campaign that delivers Turkish National Lottery tickets through search results. You find what you’re looking for, and your luck finds you. And then, by pure chance, one of our giveaway tickets hit the jackpot! Everyone’s so happy.

What a chance indeed!

We have a tv spot, we have a tv spot… tra la la…

Client: Cimri.com
Services: TV Ad
Link: vimeo.com/4997382
The service Cimri.com offers was about to be introduced to Turkey. We said, “the best medium to deliver the message would be a video clip, let’s just shoot a video instead of making a website.”

It turned out to be the first tv commercial 41? 29! made. The customer liked the 10 second summarization of the service a lot. They’re asking for a follow-up.

Are you ready to save the rhythm?

Client: Miller
Services: Alternate Reality Game Design, Seeding
Link: www.ritmikoru.com
Today, Ritmi Koru is the biggest alternate reality game ever done in Turkey. It's an extensive interaction for Miller's ''Tap into fresh music'' ad campaign. It will last 53 days, includes 65 videos, tens of puzzles, games, guerilla activities and parties. Its execution and media activity is Turkey's first convergence media strategy. Yes, we did the game, we know the puzzles but still we are excited to be in it.

“Hipnozor” blows the lovers out of their minds!

Client: Turkcell
Services: Online Special Occasion Campaign Design
Link: www.hipnozor.com
Hipnozor.com is a micro website within the domain of Turkcell, Turkey's biggest GSM operator. The project was made specially for Valentine's Day. "Hipnozor", a hypnotic alien from outer space, greets you upon entering the site and it has a unique ability to hypnotize your loved ones. It was launched just before the Valentine's Day and was fed to community mediums like Friendfeed, Facebook and Twitter. Hipnozor.com was visited by over 100.000 people and thousands of hypnotic messages were sent through the site in just one week.

Who will save Birolcan?

Client: Koçnet
Services: Online Game Design
Link: www.biribenikurtarsin.com
The campaign was created for young internet users to support the brand awareness for Turkish ADSL provider Koçnet. The game is the first game in Turkey that was created using a physics engine to provide users a more realistic gameplay. Game is about saving a boy named Birolcan from his connection problems =). It consists of 10 levels that keep getting harder to solve. Somebody please save him before it’s too late.

41? 29! ft. Bates Motel Production

Client: Gitti Gidiyor
Services: Viral Video Production, Seeding
Link: www.timsah.com/Ah-anam-lahanam/q0QVrzu6j7x
Bates Motel Production is one of the most popular and successful viral video team in Turkey. They earned their fame by producing many viral hits. Together, we re-wrote a popular Turkish song together and produced it in a studio. All we did was to post the video to timsah.com, and now it's been published in over 100 web sites, watched over 500.000, covered in many television programs, written on more than 50 blogs and google returns 55.000 search results. What do you say to that?

Search for your chance!

Client: Garanti Bankası and Microsoft Corp.
Services: Online Campaign Design
Link: www.sansiniara.com
We created a website where you can use Live Search and win at the same time. Every time you search, the upper frame of the site showed 3 different card designs. If you got all the cards same, you won the prize! We got huge support from Microsoft for this cross marketing campaign idea and created incredible numbers just in 10 days. That’s reaction for action!

World’s first interactive dream

Client: Levi Strauss İstanbul
Services: Online Game Design
Link: www.acikoyna.com
Levi's® Live Unbuttoned Game, www.acikoyna.com, is an interactive dream. The game is about following your dreams and the hero is a guy who tries to find his dream girl. To reach the end of your dream, you have to solve puzzles, call a real-life cell phone number and continually compete with yourself. It's a game where you will find the truth about your dreams and yourself.

Cocostar’s Yaman Gezgin Kayboldu

Client: Ülker
Services: Alternate Reality Game, Seeding
Link: www.yamangezginkayboldu.com/main1.aspx
This is an ARG project for the Coco Star chocolate bar by Ülker. It's based on star of Coco Star ads, going missing and the quest to find him afterwards. The project consists of 10 sites, 5 games, an MSN bot, IVR line, search groups looking for Yaman Gezgin, photos, viral videos, promo boxes delivered to newspaper columnists and bloggers, clues in Coco Star packages, characters with Facebook profiles and other online personification trails like publications in online shopping sites. When Yaman Gezgin was found by the end of this 2.5 month adventure, there were over 120.000 members; 4.000.000 hits received and close to 10.000 blog comments.

Guess the numbers, get the car!

Client: Hürriyet Oto/Emlak
Services: Online Campaign Design, Seeding
Link: www.tutturankazansin.com
Tutturan Kazansın was a guessing game based on the Hürriyet Real Estate and Hürriyet Auto price tags. Its aim was to increase usage while creating awareness. Using web site itself as the hero of the campaign built strong relations with the visitors. Every successful guess had a chance to win a Hyundai i10. Participants who invited friends and answered some bonus questions were also been rewarded. That’s a perfect example for how to handle a webpage communication!

Create a video with Turkish national football players

Client: Ülker
Services: Online Campaign Design
Link: www.bununicindogdunuz.com
Ulker's sponsorship projects for the Turkish National Soccer Team were planned as 360 degree campaign. It became a unique platform where users prepared customized video messages for their loved-ones with national team. Also, fan cheering videos were collected from kiosks around event points and added to the site where they were put to the vote. Targeted objective: completed! 300.000 videos have been sent and viewed over (are you ready?) 13 million times! Yes, 13 million times.

Monster came to Turkey with Mastika!

Client: Monster
Services: Viral Video Production, Seeding
Link: www.izlesene.com/video/komik_videolar-bunu-eliyle-yapiyor-olamaz/630770
The viral video of Monster aimed to support the launch of Monster -the world’s biggest career website – in Turkey. The idea behind this viral video was to use a viral celebrity who is famous at Monster's home country USA. We used the hand musician named Gerry Philips. Video was posted to only 2 sites and in the matter of days, it spread to more than 50 sites, blogs and even TV shows. Although it is a niche project, the video has been watched more than 200.000 times in a month.

The great battle of the robots!

Client: Serve
Services: Online Multiplayer Game Design
Link: www.robotombow.com
Robotombow is the first Turkish real-time multiplayer game. Players can choose among 3 different types of robots and fight with other players while they can customize and upgrade their robots as they earn points in the matches they make. This game had already gathered more than 20.000 players in its first week. Players spent a daily average of 40 minutes at the website so far. Besides gaming, the project is also a gathering place for young students from all over Turkey.

Who performs stop motion Anatolian folk dance?

Client: Koçnet
Services: Viral Video Production, Seeding
Link: www.izlesene.com/video/birileri-birileri-stop-motion-halayda/507288
The viral video of Kocnet aimed to support the brand awareness for Turkish ADSL provider Koçnet. The video was produced with stop motion technology. The main characters of the video were Kocnet’s Biri characters who were performing Anatolian folk dance on a computer keybord with the accompany of a lively music. With this dance, the problem of connection to the internet was being solved. The video was posted to a few video sharing web sites and then it spreaded to more than 60 sites and blogs.

Levi’s® Turkey Corporate Website

Client: Levi Strauss İstanbul
Services: Corporate Web Site Design
Link: www.levis.com.tr
The full-flash Levi's® Turkey web site was richly constructed from many microsites, in accordance to the Levi's® free-to-move philosophy. The main site’s background images are constantly updated due to recent Levi's® campaigns. Contrary to the usual dullness of corporate sites, the entertaining content and design of the site stands out from the rest, without failing to meet the target audience’s expectances. The site has been visited 247.000 times so far. It has received 546.000 page views and 197.000 unique visitors.

Are you ready to be a hero?

Client: Ülker
Services: Online Game Design
Link: www.mustafalaricin.com/oyun
The lingual and visual approach of Ülker Rodeo is set in accordance to the target audience, consisting of male predominant youngsters. Our game is about the Rodeo hero being put to 4 different tests by his Sensei. The game was played 1.3 million times. This traffic was created by our interactive banners. In Turkey this is the highest figure known so far. More than %60 of the visitors accepted membership and invited their friends.